HISTORY
PAREX/PROVEL SAN. VE TİC. A.S. HISTORY
Parex, a trademark of Provel, has started its journey with 100% domestic capital in 2011 with 81 kinds of products to become Turkey’s most innovative brand. The brand has become one of the key players in just two years through wide distribution to all retailers. Parex is today the market leader in the non-chemical cleaning market in Turkey and operates in 5 different categories with a wide assortment of more than 300 products.
Undoubtedly, Parex’s success lies in the development of quality products that bring an innovative approach to cleaning. Parex has launched Twister as the first spin mop and bucket system in Turkey and chanced the cleaning market. This product, which revolutionized the unique ease of cleaning, took Parex to the leadership in the same category. Parex reinforced its leadership in this category with a new product every year. Parex launched another well-known product Tornado in 2012; a space-saving elevator and two different mat options system Maestro in 2014; a wheeled bucket system Spinner with its in 2015; a smaller elevator system Maestro Compact in 2017, Quick in 2018; tablet mop systems JetSet and Twinpower in 2020. These products, which reduced household chores, gained great appreciation from consumers and radically changed the cleaning habits.
Parex moved its success in non-chemical cleaning market to other household products and launched practical products that makes life easier in many different areas; from kitchen helpers to garbage bags, brushes and brooms to lint collectors.
Parex has adopted the principle of producing nature conscious products and takes all actions accordingly. All garbage bags manufactured are oxo-biodgreable in order to preserve the ecological balance and provide a hygienic environment for the consumer as well as contribute to the protection of nature for future generations.
Parex, the No. 1 brand in non-chemical cleaning market in Turkey, today celebrates its 10th year and aims to continue its success in coming years.